Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• If we spot a potential customer defection early enough, can we turn it around?
• Who should be responsible for cultivating leads?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between a "defined" and "undefined" market?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?