Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What should I do with the leads that sales people disqualify?
• How do I know if my value messages are really "strategic"?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Who should be responsible for cultivating leads?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between "market" and "marketing" research?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?