Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What are the different buyer types we might be negotiating with?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we be able to command a price premium for every value-gap we identify?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What does a real marketing strategy actually look like?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?
  • What's the difference between sales enablement and sales effectiveness?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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