Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are some typical things that can hurt lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What types of content are best for repurposing or recycling?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• When conducting research interviews, how many should we try to conduct?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What do close rates have to do with lead generation?