Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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