Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do we know when to segment our data for analysis?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Is it ever OK to use revenue as your primary financial measure?
  • Who should be responsible for cultivating leads?
  • What's the problem with using BANT for prospect qualification?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's a "bounce-back" offer and when would I want to use one?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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