Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are the primary components of an effective sales strategy?
  • What's the difference between defection detection and customer retention?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between a "defined" and "undefined" market?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Five Performance Boosters of Follow-On Sales

    Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

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  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar