Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• What should I do with the leads that sales people disqualify?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's a good cost-per-lead? Are there any benchmarks?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Should I share the results of our marketing research with the sales team?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between "market" and "marketing" research?