Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the different buyer types we might be negotiating with?
• Which is more important---marketing strategy or marketing tactics?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can pricing and discounting affect lead generation?
• When conducting research interviews, how many should we try to conduct?