Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is it ever OK to use revenue as your primary financial measure?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are the main reasons sales training doesn't stick over time?
• How do we know when to segment our data for analysis?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the difference between "explicit" and "latent" demand?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?