Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some typical things that can hurt lead generation?
- How can I tell if a customer is defecting early enough to do something about it?
- Once I understand the untapped potential in each account, what can I do with the information?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Who should be responsible for cultivating leads?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Should I share the results of our marketing research with the sales team?
- What's the problem with using BANT for prospect qualification?
- What's the difference between a "defined" and "undefined" market?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
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Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
View This Webinar
