Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between a "defined" and "undefined" market?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Is it ever OK to use revenue as your primary financial measure?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Why is customer retention so much more important in B2B than in B2C?
  • How can pricing and discounting affect lead generation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pricing Services to Align with Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

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  • Step-by-Step Competitive Analysis

    How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.

    View This Tutorial

  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic