Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• Is it ever OK to use revenue as your primary financial measure?
• How can pricing and discounting affect lead generation?
• What do close rates have to do with lead generation?
• What are some typical things that can hurt lead generation?
• What's a "bounce-back" offer and when would I want to use one?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's a good cost-per-lead? Are there any benchmarks?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?