Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the main reasons sales training doesn't stick over time?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What types of content are best for repurposing or recycling?
- How can pricing and discounting affect lead generation?
- Once I understand the untapped potential in each account, what can I do with the information?
- When conducting research interviews, how many should we try to conduct?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between "market" and "marketing" research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research
