Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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