Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are the main reasons sales training doesn't stick over time?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is it ever OK to use revenue as your primary financial measure?
• What if our competitors are outperforming us on every value-driver that really matters?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between sales enablement and sales effectiveness?