Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why shouldn't we just focus our attention on our largest customers?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the problem with using BANT for prospect qualification?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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