Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• If we spot a potential customer defection early enough, can we turn it around?
• Should we be able to command a price premium for every value-gap we identify?
• What are the primary components of an effective sales strategy?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are some typical things that can hurt lead generation?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Any ideas for teaching our salespeople how to deal with Procurement?