Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• What types of content are best for repurposing or recycling?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should we be able to command a price premium for every value-gap we identify?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between sales enablement and sales effectiveness?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are the primary components of an effective sales strategy?
• Is it ever OK to use revenue as your primary financial measure?
• Any ideas for teaching our salespeople how to deal with Procurement?