Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we hire experienced reps, shouldn't they already know what to do?
- What types of content are best for repurposing or recycling?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Should we be able to command a price premium for every value-gap we identify?
- How can I tell if a customer is defecting early enough to do something about it?
- What's the difference between sales enablement and sales effectiveness?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What are the primary components of an effective sales strategy?
- Is it ever OK to use revenue as your primary financial measure?
- Any ideas for teaching our salespeople how to deal with Procurement?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
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Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
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Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research
Why Subscribe?
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- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
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