Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the difference between a "defined" and "undefined" market?
  • Which is more important---marketing strategy or marketing tactics?
  • Why shouldn't we just focus our attention on our largest customers?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's the difference between lead generation and cultivation?
  • What's the problem with using BANT for prospect qualification?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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