Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the difference between a "defined" and "undefined" market?
• Is it ever OK to use revenue as your primary financial measure?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What do close rates have to do with lead generation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What types of content are best for repurposing or recycling?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?