Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should I share the results of our marketing research with the sales team?
• What do close rates have to do with lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What is "acquisition ROI" and how is it different from "cost per lead"?