Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the problem with using BANT for prospect qualification?
• What types of content are best for repurposing or recycling?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What does a real marketing strategy actually look like?
• Who should be responsible for cultivating leads?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's a "bounce-back" offer and when would I want to use one?