Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a good cost-per-lead? Are there any benchmarks?
- Is it ever OK to use revenue as your primary financial measure?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should I share the results of our marketing research with the sales team?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What are some typical things that can hurt lead generation?
- Why is customer retention so much more important in B2B than in B2C?
- What should I do with the leads that sales people disqualify?
- Which is more important---marketing strategy or marketing tactics?
- Any ideas for teaching our salespeople how to deal with Procurement?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool
