Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between "market" and "marketing" research?
• Is it ever OK to use revenue as your primary financial measure?
• How can pricing and discounting affect lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Why shouldn't we just focus our attention on our largest customers?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the primary components of an effective sales strategy?