Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can modeling account potential help me with forecasting?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Why are the early signs of customer defection so difficult to spot?
- Once I understand the untapped potential in each account, what can I do with the information?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What's a good cost-per-lead? Are there any benchmarks?
- What's a "bounce-back" offer and when would I want to use one?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar
