Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is "acquisition ROI" and how is it different from "cost per lead"?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Why shouldn't we just focus our attention on our largest customers?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we spot a potential customer defection early enough, can we turn it around?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between "market" and "marketing" research?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?