Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• Is it ever OK to use revenue as your primary financial measure?
• Why are the early signs of customer defection so difficult to spot?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Who should be responsible for cultivating leads?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Why is customer retention so much more important in B2B than in B2C?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?