Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Can modeling account potential help me with forecasting?
- What's a "bounce-back" offer and when would I want to use one?
- What are some typical things that can hurt lead generation?
- What's a good cost-per-lead? Are there any benchmarks?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Should I share the results of our marketing research with the sales team?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
