Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should we being measuring revenue or profit contribution?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

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  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar