Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Can modeling account potential help me with forecasting?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between "market" and "marketing" research?
  • What do close rates have to do with lead generation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Rethinking How You Manage Your Marketing Assets

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  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

    View This Webinar