Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any ideas for teaching our salespeople how to deal with Procurement?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How do I know if my value messages are really "strategic"?
• Why shouldn't we just focus our attention on our largest customers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we be able to command a price premium for every value-gap we identify?
• Why are the early signs of customer defection so difficult to spot?
• Is it ever OK to use revenue as your primary financial measure?