Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• What's a "bounce-back" offer and when would I want to use one?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do we know when to segment our data for analysis?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What are the primary components of an effective sales strategy?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?