Rethinking How You Manage Your Marketing Assets
Learn About Protecting Your Brand and Increasing Effectiveness with Digital Asset Management
Given that a brand might typically have in excess of 100,000 marketing assets, managing that communication whirlwind can quickly become an unmanageable marketing headache. But it doesn't have to be. In this express guide, you'll learn about:
- How to get real-time insight into the status of each marketing asset, at every stage of its lifecycle.
- How digital asset management adds agility, protects your brand, and helps demonstrate results.
- Seven important criteria you should consider when reviewing digital asset management systems.
- Four strategies for overcoming the internal hurdles and ensuring a successful implementation.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial
