Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are the main reasons sales training doesn't stick over time?
  • Should I share the results of our marketing research with the sales team?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do close rates have to do with lead generation?
  • Why are the early signs of customer defection so difficult to spot?
  • Should we be able to command a price premium for every value-gap we identify?
  • When conducting research interviews, how many should we try to conduct?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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