Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• Is it ever OK to use revenue as your primary financial measure?
• How do I know if my value messages are really "strategic"?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between a "defined" and "undefined" market?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Once I understand the untapped potential in each account, what can I do with the information?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?