Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can pricing and discounting affect lead generation?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- If we spot a potential customer defection early enough, can we turn it around?
- What types of content are best for repurposing or recycling?
- Should we being measuring revenue or profit contribution?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the primary components of an effective sales strategy?
- Why would a B2B customer defect if they are saying they're satisfied?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide
