Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What types of content are best for repurposing or recycling?
  • What's a "bounce-back" offer and when would I want to use one?
  • When conducting research interviews, how many should we try to conduct?
  • What should I do with the leads that sales people disqualify?
  • What are some typical things that can hurt lead generation?
  • Which is more important---marketing strategy or marketing tactics?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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