Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do close rates have to do with lead generation?
- What's the difference between "market" and "marketing" research?
- What are the different buyer types we might be negotiating with?
- Which is more important---marketing strategy or marketing tactics?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Why shouldn't we just focus our attention on our largest customers?
- Why would a B2B customer defect if they are saying they're satisfied?
- Any ideas for teaching our salespeople how to deal with Procurement?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial
