Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between lead generation and cultivation?
  • How do I know if my value messages are really "strategic"?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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