Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the primary components of an effective sales strategy?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's a "bounce-back" offer and when would I want to use one?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should we be able to command a price premium for every value-gap we identify?
  • What does a real marketing strategy actually look like?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library