Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• How do we know when to segment our data for analysis?
• Why is customer retention so much more important in B2B than in B2C?
• Can modeling account potential help me with forecasting?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Since salespeople have an incentive, why would they disqualify valid leads?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are the different buyer types we might be negotiating with?
• Why are the early signs of customer defection so difficult to spot?
• What if our top-selling salesperson is the worst at hitting target prices and margins?