Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Is it ever OK to use revenue as your primary financial measure?
• What's the difference between "explicit" and "latent" demand?
• Why shouldn't we just focus our attention on our largest customers?
• What are the primary components of an effective sales strategy?
• What's the problem with using BANT for prospect qualification?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?