Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What types of content are best for repurposing or recycling?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the problem with using BANT for prospect qualification?
  • What's the difference between defection detection and customer retention?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library