Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do close rates have to do with lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between lead generation and cultivation?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should I share the results of our marketing research with the sales team?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between defection detection and customer retention?
  • Should we be able to command a price premium for every value-gap we identify?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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