Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What does a real marketing strategy actually look like?
• What's the difference between defection detection and customer retention?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What should I do with the leads that sales people disqualify?
• Should we be able to command a price premium for every value-gap we identify?
• What do close rates have to do with lead generation?
• Is it ever OK to use revenue as your primary financial measure?