Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is it ever OK to use revenue as your primary financial measure?
  • What's a "bounce-back" offer and when would I want to use one?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between "explicit" and "latent" demand?
  • When conducting research interviews, how many should we try to conduct?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between "market" and "marketing" research?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

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  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

    View This Tool

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide