Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • What should I do with the leads that sales people disqualify?
  • How do I know if my value messages are really "strategic"?
  • How can pricing and discounting affect lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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