Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Navigating the Pricing Technology Landscape

The New Pricing Technology Trends and Developments You Need to Know About

New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:

  • The critical differences between pricing analytics, optimization, and execution technologies.
  • What each pricing technology is really good for and where each tends to fall down in practice.
  • How the different technologies compare on dimensions of impact/value versus effort/expense.
  • The latest trends and developments in pricing technology and what they really mean for you.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Recognizing Seven Deadly Targeting Mistakes

    In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.

    View This Guide

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    View This Interview