Navigating the Pricing Technology Landscape
The New Pricing Technology Trends and Developments You Need to Know About
New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:
- The critical differences between pricing analytics, optimization, and execution technologies.
- What each pricing technology is really good for and where each tends to fall down in practice.
- How the different technologies compare on dimensions of impact/value versus effort/expense.
- The latest trends and developments in pricing technology and what they really mean for you.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study
