Manage Your Customer Mix to Improve Profits
How to Improve Gross Margin Production Without Changing Your Prices or Lowering Your Costs
To improve profit performance, most people naturally assume that you have to raise your prices or lower your costs. But your prices and costs are not the only variables in the equation. In fact, they may not be the most powerful. In this video guide, you'll learn about:
- How and why your customer mix may have even more influence on profits than your pricing.
- Why certain customers are inherently more profitable than others and how to identify them.
- How one company managed their customer mix to improve revenues, profits, and retention.
- A straightforward approach you can use to begin proactively managing your mix with less risk.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
