Manage Your Customer Mix to Improve Profits
How to Improve Gross Margin Production Without Changing Your Prices or Lowering Your Costs
To improve profit performance, most people naturally assume that you have to raise your prices or lower your costs. But your prices and costs are not the only variables in the equation. In fact, they may not be the most powerful. In this video guide, you'll learn about:
- How and why your customer mix may have even more influence on profits than your pricing.
- Why certain customers are inherently more profitable than others and how to identify them.
- How one company managed their customer mix to improve revenues, profits, and retention.
- A straightforward approach you can use to begin proactively managing your mix with less risk.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Identifying Three Types of Customer Defection
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