Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Manage Your Customer Mix to Improve Profits

How to Improve Gross Margin Production Without Changing Your Prices or Lowering Your Costs

To improve profit performance, most people naturally assume that you have to raise your prices or lower your costs. But your prices and costs are not the only variables in the equation. In fact, they may not be the most powerful. In this video guide, you'll learn about:

  • How and why your customer mix may have even more influence on profits than your pricing.
  • Why certain customers are inherently more profitable than others and how to identify them.
  • How one company managed their customer mix to improve revenues, profits, and retention.
  • A straightforward approach you can use to begin proactively managing your mix with less risk.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar