Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • What should I do with the leads that sales people disqualify?
  • What's the difference between defection detection and customer retention?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some typical things that can hurt lead generation?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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