Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • What are the different buyer types we might be negotiating with?
  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between defection detection and customer retention?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between a "defined" and "undefined" market?
  • How do we know when to segment our data for analysis?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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