Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between sales enablement and sales effectiveness?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some typical things that can hurt lead generation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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