Leading Edge Account and Territory Planning
Strategies and Tactics for Creating Realistic and Growth-Oriented Sales Plans
For many B2B companies, account and territory planning is often perceived as not much more than tactical busywork. But some leading edge sales operations are taking a radically different and more effective approach. In this on-demand training session, you'll learn:
- What our SalesPulse research says about the state of account and territory planning in B2B.
- Why it’s critically important to have account plans for every customer in your book-of-business.
- How to use data analysis to uncover growth opportunities and create plans for capturing them.
- How these innovative approaches are transforming day-to-day sales operations for the better.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
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Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
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