Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Can modeling account potential help me with forecasting?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What types of content are best for repurposing or recycling?
• What do close rates have to do with lead generation?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are the primary components of an effective sales strategy?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?