Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's a "bounce-back" offer and when would I want to use one?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can pricing and discounting affect lead generation?
  • How do we know when to segment our data for analysis?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Is it ever OK to use revenue as your primary financial measure?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the difference between "explicit" and "latent" demand?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library