Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • What should I do with the leads that sales people disqualify?
  • When conducting research interviews, how many should we try to conduct?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the problem with using BANT for prospect qualification?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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