Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the problem with using BANT for prospect qualification?
  • What types of content are best for repurposing or recycling?
  • What are some typical things that can hurt lead generation?
  • Which is more important---marketing strategy or marketing tactics?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between "market" and "marketing" research?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is it ever OK to use revenue as your primary financial measure?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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