Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the different buyer types we might be negotiating with?
• What should I do with the leads that sales people disqualify?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Is it ever OK to use revenue as your primary financial measure?
• Should I share the results of our marketing research with the sales team?