Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between "explicit" and "latent" demand?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between defection detection and customer retention?
• What if our competitors are outperforming us on every value-driver that really matters?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What's the difference between sales enablement and sales effectiveness?
• What's a good cost-per-lead? Are there any benchmarks?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?