Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Is it ever OK to use revenue as your primary financial measure?
• What do close rates have to do with lead generation?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Should I share the results of our marketing research with the sales team?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?