Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Is it ever OK to use revenue as your primary financial measure?
• Can modeling account potential help me with forecasting?
• What should I do with the leads that sales people disqualify?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I share the results of our marketing research with the sales team?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Who should be responsible for cultivating leads?