Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Once I understand the untapped potential in each account, what can I do with the information?
- Can modeling account potential help me with forecasting?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the problem with using BANT for prospect qualification?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview -
Leading Edge Account & Territory Planning
Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.
View This Webinar -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
