Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What do close rates have to do with lead generation?
  • What are the main reasons sales training doesn't stick over time?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between defection detection and customer retention?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How do we know when to segment our data for analysis?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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