Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When conducting research interviews, how many should we try to conduct?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why shouldn't we just focus our attention on our largest customers?
  • What do close rates have to do with lead generation?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Selling Value More Confidently in Seven Steps

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  • Combating Competitive Pricing Pressure

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