Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • What are some typical things that can hurt lead generation?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    View This Interview

  • Rethinking How You Manage Your Marketing Assets

    Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.

    View This Guide

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide