Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between "market" and "marketing" research?
  • Why is customer retention so much more important in B2B than in B2C?
  • What types of content are best for repurposing or recycling?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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