Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should I share the results of our marketing research with the sales team?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What are the different buyer types we might be negotiating with?
- What's the difference between "explicit" and "latent" demand?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Can modeling account potential help me with forecasting?
- How can I tell if a customer is defecting early enough to do something about it?
- Who should be responsible for cultivating leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Leading Edge Account & Territory Planning
Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.
View This Webinar -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
