Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What do close rates have to do with lead generation?
• What's the difference between sales enablement and sales effectiveness?
• What types of content are best for repurposing or recycling?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can I tell if a customer is defecting early enough to do something about it?