Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- What's the difference between defection detection and customer retention?
- What's the problem with using BANT for prospect qualification?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Can modeling account potential help me with forecasting?
- What do close rates have to do with lead generation?
- What's the difference between a "defined" and "undefined" market?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Are marketing automation tools really all that? What can and can't they do, really?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial
