Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What types of content are best for repurposing or recycling?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between "market" and "marketing" research?
  • What do close rates have to do with lead generation?
  • What are the main reasons sales training doesn't stick over time?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Fundamentals of Effective Marketing Analysis

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  • Making Sense of Price Elasticity in B2B

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