Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Getting Salespeople to Price Better

Proven Strategies and Insights for Getting Your Sales Team to Produce Improved Pricing Outcomes

Chances are, your salespeople are what stands between your pricing strategies and the customers you've developed them for. And as a result, the ability to positively influence the sales team is a critical success factor for pricing improvement. In this on-demand training seminar, you will learn:

  • How B2B pricing is unique as salespeople are involved and the positives and negatives associated with this dynamic.
  • The motivations and mindsets of different salespeople---what makes them tick, their strengths, and their weaknesses.
  • Ways to modify your own behaviors, actions, and understandings to be more effective in your interactions with sales.
  • How to view and improve the underlying systems and processes that influence the actions of the entire sales force.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

    View This Tutorial

  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • The Fundamentals of Effective Marketing Analysis

    Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.

    View This Webinar