Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between defection detection and customer retention?
- Any ideas for teaching our salespeople how to deal with Procurement?
- How do we know when to segment our data for analysis?
- Why is customer retention so much more important in B2B than in B2C?
- Should I share the results of our marketing research with the sales team?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- If we spot a potential customer defection early enough, can we turn it around?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What if our competitors are outperforming us on every value-driver that really matters?
- What does a real marketing strategy actually look like?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.
View This Webinar -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview
