Diagnosing Sales Problems
How to Identify and Correct the Real Root Causes Behind Sales Performance Issues
Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. Expedient fixes lead to more problems. Those problems then lead to even more duct-tape fixes. Which, in turn, cause even more serious issues. On and on, the performance symptoms just get worse because the real problems are never corrected. In this on-demand training webinar, you will learn about:
- Why there are so many effective scapegoats for the various issues and problems a marketing operation may encounter along the way.
- The most common...yet, often unrecognized...root-causes that are ultimately responsible for many sales performance symptoms.
- An incredibly straightforward diagnostic technique you can get in the habit of using to avoid jumping to simplistic conclusions.
- Numerous real-world examples of seemingly obvious sales problems that were really just symptoms of deficiencies elsewhere.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide
