Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Are marketing automation tools really all that? What can and can't they do, really?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How do I know if my value messages are really "strategic"?
- What are the main reasons sales training doesn't stick over time?
- What's the difference between a "defined" and "undefined" market?
- Which is more important---marketing strategy or marketing tactics?
- What's the difference between "market" and "marketing" research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar
