Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are the primary components of an effective sales strategy?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • From Gathering Research to Generating Leads

    What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

    View This Tool

  • Manage Your Customer Mix to Improve Profits

    A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs

    View This Guide