Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do close rates have to do with lead generation?
- Should I share the results of our marketing research with the sales team?
- What are some typical things that can hurt lead generation?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between a "defined" and "undefined" market?
- What types of content are best for repurposing or recycling?
- When conducting research interviews, how many should we try to conduct?
- How can I tell if a customer is defecting early enough to do something about it?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
View This Webinar
