Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's a good cost-per-lead? Are there any benchmarks?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Can modeling account potential help me with forecasting?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between sales enablement and sales effectiveness?
  • Why are the early signs of customer defection so difficult to spot?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library