Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Should we be able to command a price premium for every value-gap we identify?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Why is customer retention so much more important in B2B than in B2C?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?