Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of content are best for repurposing or recycling?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do I know if my value messages are really "strategic"?
  • What's a "bounce-back" offer and when would I want to use one?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some typical things that can hurt lead generation?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

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  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar