Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we being measuring revenue or profit contribution?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Which is more important---marketing strategy or marketing tactics?
  • Why are the early signs of customer defection so difficult to spot?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Taking Lessons from a Serial Revenue Marketer

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