Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What does a real marketing strategy actually look like?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Since salespeople have an incentive, why would they disqualify valid leads?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Is it ever OK to use revenue as your primary financial measure?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How do we know when to segment our data for analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
View This Webinar
