Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• Is it ever OK to use revenue as your primary financial measure?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Are marketing automation tools really all that? What can and can't they do, really?
• What does a real marketing strategy actually look like?
• Should we be able to command a price premium for every value-gap we identify?
• When conducting research interviews, how many should we try to conduct?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?