Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's a "bounce-back" offer and when would I want to use one?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Who should be responsible for cultivating leads?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

    View This Webinar

  • The Fundamentals of Effective Marketing Analysis

    Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.

    View This Webinar