Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are the main reasons sales training doesn't stick over time?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are some typical things that can hurt lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between "market" and "marketing" research?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

    View This Guide

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar