Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between sales enablement and sales effectiveness?
  • Should we be able to command a price premium for every value-gap we identify?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can pricing and discounting affect lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Can modeling account potential help me with forecasting?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

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