Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Once I understand the untapped potential in each account, what can I do with the information?
• Is it ever OK to use revenue as your primary financial measure?
• What should I do with the leads that sales people disqualify?
• Aren't people usually the root-causes behind most sales and marketing problems?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's the difference between a "defined" and "undefined" market?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?