Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between sales enablement and sales effectiveness?
• How can pricing and discounting affect lead generation?
• What does a real marketing strategy actually look like?
• Should I share the results of our marketing research with the sales team?
• What are some typical things that can hurt lead generation?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?