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Creating Compelling Content

What Leading B2B Marketers Are Doing Differently to Develop Content That Actually Drives Results

The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:

  • The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
  • The common mistakes and misconceptions that can hamper marketers’ efforts.
  • The processes leading B2B marketers are using to ensure relevance and results.
  • Straightforward steps you can take to make your efforts much more effective.

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