Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Should we be able to command a price premium for every value-gap we identify?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should I share the results of our marketing research with the sales team?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

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  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

    View This Diagnostic

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar