Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why shouldn't we just focus our attention on our largest customers?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's the difference between sales enablement and sales effectiveness?
  • What are some typical things that can hurt lead generation?
  • How can pricing and discounting affect lead generation?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

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  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

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