Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is "acquisition ROI" and how is it different from "cost per lead"?
• What types of content are best for repurposing or recycling?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell if a customer is defecting early enough to do something about it?
• What are the main reasons sales training doesn't stick over time?
• When conducting research interviews, how many should we try to conduct?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's a "bounce-back" offer and when would I want to use one?
• If we spot a potential customer defection early enough, can we turn it around?