Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What types of content are best for repurposing or recycling?
- What's the difference between "explicit" and "latent" demand?
- What's a good cost-per-lead? Are there any benchmarks?
- Why are the early signs of customer defection so difficult to spot?
- What's the problem with using BANT for prospect qualification?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should we being measuring revenue or profit contribution?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- If we spot a potential customer defection early enough, can we turn it around?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar
