Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Why are the early signs of customer defection so difficult to spot?
• When conducting research interviews, how many should we try to conduct?
• Are marketing automation tools really all that? What can and can't they do, really?
• Which is more important---marketing strategy or marketing tactics?
• Why would a B2B customer defect if they are saying they're satisfied?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?