Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • What's a "bounce-back" offer and when would I want to use one?
  • How do I know if my value messages are really "strategic"?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the primary components of an effective sales strategy?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What types of content are best for repurposing or recycling?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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