Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is "acquisition ROI" and how is it different from "cost per lead"?
• Why are the early signs of customer defection so difficult to spot?
• Should we be able to command a price premium for every value-gap we identify?
• What's the difference between "explicit" and "latent" demand?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should we being measuring revenue or profit contribution?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why would a B2B customer defect if they are saying they're satisfied?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?