Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • How can pricing and discounting affect lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When conducting research interviews, how many should we try to conduct?
  • How do we know when to segment our data for analysis?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should I share the results of our marketing research with the sales team?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Identifying & Capturing Profitable "Quick Wins"

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    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

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