Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is it ever OK to use revenue as your primary financial measure?
  • Who should be responsible for cultivating leads?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between "explicit" and "latent" demand?
  • Which is more important---marketing strategy or marketing tactics?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

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  • Lowering the Cost of Customer Churn in B2B

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  • Being Fearless When Selling to Procurement

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