Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the difference between "explicit" and "latent" demand?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why shouldn't we just focus our attention on our largest customers?
- What's the difference between sales enablement and sales effectiveness?
- If we spot a potential customer defection early enough, can we turn it around?
- What's the difference between defection detection and customer retention?
- What's a "bounce-back" offer and when would I want to use one?
- Which is more important---marketing strategy or marketing tactics?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar
