Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What does a real marketing strategy actually look like?
  • What's the difference between sales enablement and sales effectiveness?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's a "bounce-back" offer and when would I want to use one?
  • Which is more important---marketing strategy or marketing tactics?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Identifying & Capturing Profitable "Quick Wins"

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