Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between a "defined" and "undefined" market?
• Why shouldn't we just focus our attention on our largest customers?
• Is it ever OK to use revenue as your primary financial measure?
• Should I share the results of our marketing research with the sales team?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the difference between "explicit" and "latent" demand?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between sales enablement and sales effectiveness?
• Once I understand the untapped potential in each account, what can I do with the information?