Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• What does a real marketing strategy actually look like?
• How can I tell if a customer is defecting early enough to do something about it?
• When conducting research interviews, how many should we try to conduct?
• Can modeling account potential help me with forecasting?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What's the difference between defection detection and customer retention?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we spot a potential customer defection early enough, can we turn it around?