Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Why would a B2B customer defect if they are saying they're satisfied?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can modeling account potential help me with forecasting?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are the main reasons sales training doesn't stick over time?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What does a real marketing strategy actually look like?