Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the primary components of an effective sales strategy?
  • What should I do with the leads that sales people disqualify?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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  • The Ugly Truth About Follow-Up on New Leads

    Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

    View This Guide

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar