Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are the different buyer types we might be negotiating with?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How do I know if my value messages are really "strategic"?
  • What are the primary components of an effective sales strategy?
  • What's a "bounce-back" offer and when would I want to use one?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

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  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview