Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between sales enablement and sales effectiveness?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Which is more important---marketing strategy or marketing tactics?
  • What's the difference between a "defined" and "undefined" market?
  • Should we being measuring revenue or profit contribution?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Keeping Your Customers After You've Acquired Them

    In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.

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  • Predicting the Future of B2B Marketing

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