Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Which is more important---marketing strategy or marketing tactics?
  • Can modeling account potential help me with forecasting?
  • What are some typical things that can hurt lead generation?
  • Should I share the results of our marketing research with the sales team?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How do we know when to segment our data for analysis?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What should I do with the leads that sales people disqualify?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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