Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we being measuring revenue or profit contribution?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's a "bounce-back" offer and when would I want to use one?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why is customer retention so much more important in B2B than in B2C?
  • Which is more important---marketing strategy or marketing tactics?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What does a real marketing strategy actually look like?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar