Competitive Insights for More Strategic Selling
How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often
When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:
- How to assess your competitors from three powerful perspectives.
- Six categories of understanding about your competitors' priorities.
- Seven categories of insight into your competitors' performance.
- Six categories of intelligence about your competitors' resources.
- How one company used these insights to win more large bids.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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