Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What types of content are best for repurposing or recycling?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why shouldn't we just focus our attention on our largest customers?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Identifying Three Types of Customer Defection

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  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

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  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

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