Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between "explicit" and "latent" demand?
• Is it ever OK to use revenue as your primary financial measure?
• What does a real marketing strategy actually look like?
• When conducting research interviews, how many should we try to conduct?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are the different buyer types we might be negotiating with?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?