Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the problem with using BANT for prospect qualification?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Who should be responsible for cultivating leads?
  • When conducting research interviews, how many should we try to conduct?
  • How do I know if my value messages are really "strategic"?
  • How can pricing and discounting affect lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?

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