Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the primary components of an effective sales strategy?
• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Is it ever OK to use revenue as your primary financial measure?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What does a real marketing strategy actually look like?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?