Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • Should we being measuring revenue or profit contribution?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What do close rates have to do with lead generation?
  • What are some typical things that can hurt lead generation?
  • What are the different buyer types we might be negotiating with?
  • What's the difference between sales enablement and sales effectiveness?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library