Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Is it ever OK to use revenue as your primary financial measure?
  • Should I share the results of our marketing research with the sales team?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between "market" and "marketing" research?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Myths of Marketing Automation Exposed

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  • Preventing Bad Deals Before They Happen

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