Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • What's a "bounce-back" offer and when would I want to use one?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How can I tell if a customer is defecting early enough to do something about it?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Which is more important---marketing strategy or marketing tactics?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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