Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the different buyer types we might be negotiating with?
- If we hire experienced reps, shouldn't they already know what to do?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How do we know when to segment our data for analysis?
- Why shouldn't we just focus our attention on our largest customers?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Should I share the results of our marketing research with the sales team?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar
