Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a "bounce-back" offer and when would I want to use one?
- Should we being measuring revenue or profit contribution?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What do close rates have to do with lead generation?
- What are some typical things that can hurt lead generation?
- What are the different buyer types we might be negotiating with?
- What's the difference between sales enablement and sales effectiveness?
- Are marketing automation tools really all that? What can and can't they do, really?
- Why shouldn't we just focus our attention on our largest customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.View This Interview
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.View This Case Study
Taking Lessons from a Serial Revenue Marketer
Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.View This Interview
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.View This Guide
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