Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Should I share the results of our marketing research with the sales team?
  • What's a "bounce-back" offer and when would I want to use one?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between sales enablement and sales effectiveness?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do I know if my value messages are really "strategic"?
  • What are the different buyer types we might be negotiating with?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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