Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is it ever OK to use revenue as your primary financial measure?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are the main reasons sales training doesn't stick over time?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What should I do with the leads that sales people disqualify?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

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  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • Why Strategic Accounts Defect to Competitors

    Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.

    View This Research