Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between lead generation and cultivation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the problem with using BANT for prospect qualification?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library