Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should I share the results of our marketing research with the sales team?
• How can pricing and discounting affect lead generation?
• Should we being measuring revenue or profit contribution?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's a good cost-per-lead? Are there any benchmarks?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are the main reasons sales training doesn't stick over time?
• What's the difference between defection detection and customer retention?