Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the problem with using BANT for prospect qualification?
  • What's a "bounce-back" offer and when would I want to use one?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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