Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why are the early signs of customer defection so difficult to spot?
  • What are the primary components of an effective sales strategy?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the different buyer types we might be negotiating with?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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