Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Why is customer retention so much more important in B2B than in B2C?
• Once I understand the untapped potential in each account, what can I do with the information?
• What are the main reasons sales training doesn't stick over time?
• What's the difference between "explicit" and "latent" demand?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How can pricing and discounting affect lead generation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Should I share the results of our marketing research with the sales team?