Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can modeling account potential help me with forecasting?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do we know when to segment our data for analysis?
  • What's the problem with using BANT for prospect qualification?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Fight a Price War

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  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

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