Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What are the different buyer types we might be negotiating with?
  • What are the primary components of an effective sales strategy?
  • Who should be responsible for cultivating leads?
  • Should we being measuring revenue or profit contribution?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Why are the early signs of customer defection so difficult to spot?
  • If we hire experienced reps, shouldn't they already know what to do?

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