Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why is customer retention so much more important in B2B than in B2C?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are some typical things that can hurt lead generation?
  • What are the different buyer types we might be negotiating with?
  • How do we know when to segment our data for analysis?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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