Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are the main reasons sales training doesn't stick over time?
  • Can modeling account potential help me with forecasting?
  • How can pricing and discounting affect lead generation?
  • What do close rates have to do with lead generation?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some typical things that can hurt lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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