Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between sales enablement and sales effectiveness?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What does a real marketing strategy actually look like?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Who should be responsible for cultivating leads?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?