Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between lead generation and cultivation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When conducting research interviews, how many should we try to conduct?
  • What types of content are best for repurposing or recycling?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between a "defined" and "undefined" market?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Crater a Market with Cost-Plus Pricing

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool