Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• Why are the early signs of customer defection so difficult to spot?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between defection detection and customer retention?
• What does a real marketing strategy actually look like?
• Who should be responsible for cultivating leads?
• If we hire experienced reps, shouldn't they already know what to do?
• If we spot a potential customer defection early enough, can we turn it around?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?