Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?
  • What types of content are best for repurposing or recycling?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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