Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What are some typical things that can hurt lead generation?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between defection detection and customer retention?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Who should be responsible for cultivating leads?
  • What's the difference between lead generation and cultivation?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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