Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Since salespeople have an incentive, why would they disqualify valid leads?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What should I do with the leads that sales people disqualify?
• Why would a B2B customer defect if they are saying they're satisfied?