Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the difference between sales enablement and sales effectiveness?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Should we being measuring revenue or profit contribution?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Who should be responsible for cultivating leads?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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