Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • Is it ever OK to use revenue as your primary financial measure?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between "market" and "marketing" research?
  • What's a "bounce-back" offer and when would I want to use one?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What do close rates have to do with lead generation?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

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