Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's a "bounce-back" offer and when would I want to use one?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between lead generation and cultivation?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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