Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why is customer retention so much more important in B2B than in B2C?
  • Which is more important---marketing strategy or marketing tactics?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between sales enablement and sales effectiveness?
  • Is it ever OK to use revenue as your primary financial measure?
  • What does a real marketing strategy actually look like?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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