Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What's the difference between sales enablement and sales effectiveness?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Once I understand the untapped potential in each account, what can I do with the information?
- Should we being measuring revenue or profit contribution?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Who should be responsible for cultivating leads?
- Why shouldn't we just focus our attention on our largest customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.View This Webinar
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.View This Webinar
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costsView This Guide
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.View This Webinar
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