Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the primary components of an effective sales strategy?
  • How do we know when to segment our data for analysis?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When conducting research interviews, how many should we try to conduct?
  • What's the problem with using BANT for prospect qualification?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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