Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • If we hire experienced reps, shouldn't they already know what to do?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between lead generation and cultivation?
  • Which is more important---marketing strategy or marketing tactics?
  • What types of content are best for repurposing or recycling?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

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