Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• Is it ever OK to use revenue as your primary financial measure?
• Should we being measuring revenue or profit contribution?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the different buyer types we might be negotiating with?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Which is more important---marketing strategy or marketing tactics?