Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are some typical things that can hurt lead generation?
  • What do close rates have to do with lead generation?
  • Can modeling account potential help me with forecasting?
  • What are the main reasons sales training doesn't stick over time?
  • When conducting research interviews, how many should we try to conduct?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How do we know when to segment our data for analysis?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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