Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• What types of content are best for repurposing or recycling?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's a "bounce-back" offer and when would I want to use one?