Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What types of content are best for repurposing or recycling?
  • What are some typical things that can hurt lead generation?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why shouldn't we just focus our attention on our largest customers?
  • What should I do with the leads that sales people disqualify?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Is it ever OK to use revenue as your primary financial measure?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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