Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we hire experienced reps, shouldn't they already know what to do?
- Once I understand the untapped potential in each account, what can I do with the information?
- Should we be able to command a price premium for every value-gap we identify?
- What's the difference between defection detection and customer retention?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What's the difference between a "defined" and "undefined" market?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What's the difference between "explicit" and "latent" demand?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study
