Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• Should we being measuring revenue or profit contribution?
• What are the different buyer types we might be negotiating with?
• Which is more important---marketing strategy or marketing tactics?
• Why are the early signs of customer defection so difficult to spot?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the problem with using BANT for prospect qualification?
• What types of content are best for repurposing or recycling?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?