Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between a "defined" and "undefined" market?
  • What types of content are best for repurposing or recycling?
  • What's the difference between sales enablement and sales effectiveness?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Should we be able to command a price premium for every value-gap we identify?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between lead generation and cultivation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

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  • Seizing the Pricing Opportunity Before Someone Else Does

    In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • The Ugly Truth About Follow-Up on New Leads

    Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

    View This Guide