Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Once I understand the untapped potential in each account, what can I do with the information?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• How can I tell if a customer is defecting early enough to do something about it?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's the difference between defection detection and customer retention?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a "bounce-back" offer and when would I want to use one?
• Should I share the results of our marketing research with the sales team?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?