Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- Why would a B2B customer defect if they are saying they're satisfied?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the problem with using BANT for prospect qualification?
- Should we being measuring revenue or profit contribution?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How do we know when to segment our data for analysis?
- Aren't people usually the root-causes behind most sales and marketing problems?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
