Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can modeling account potential help me with forecasting?
- How do I know if my value messages are really "strategic"?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's a "bounce-back" offer and when would I want to use one?
- Why shouldn't we just focus our attention on our largest customers?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why is customer retention so much more important in B2B than in B2C?
- If we hire experienced reps, shouldn't they already know what to do?
- What's the problem with using BANT for prospect qualification?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
View This Webinar -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide
