Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between lead generation and cultivation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the problem with using BANT for prospect qualification?
  • Should we being measuring revenue or profit contribution?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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