Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Should we being measuring revenue or profit contribution?
  • What are the main reasons sales training doesn't stick over time?
  • How do we know when to segment our data for analysis?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between lead generation and cultivation?
  • What does a real marketing strategy actually look like?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do I know if my value messages are really "strategic"?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Which is more important---marketing strategy or marketing tactics?

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