Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• What's the difference between defection detection and customer retention?
• What does a real marketing strategy actually look like?
• Should I share the results of our marketing research with the sales team?
• Why are the early signs of customer defection so difficult to spot?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the different buyer types we might be negotiating with?
• Our whitepapers aren't generating very many leads. Any suggestions?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Who should be responsible for cultivating leads?