Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• Should I share the results of our marketing research with the sales team?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why shouldn't we just focus our attention on our largest customers?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can I tell if a customer is defecting early enough to do something about it?
• How do we know when to segment our data for analysis?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between a "defined" and "undefined" market?