Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • When conducting research interviews, how many should we try to conduct?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are the different buyer types we might be negotiating with?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How can pricing and discounting affect lead generation?
  • What's a "bounce-back" offer and when would I want to use one?
  • Is it ever OK to use revenue as your primary financial measure?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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