Making Sense of Price Elasticity in B2B
Understanding the Fundamentals of the Most Powerful and Underutilized Measure in B2B Pricing
For decades, business-to-consumer pricers have viewed price elasticity as a prerequisite for effective pricing. But in the business-to-business world, price elasticity is often misunderstood and as a result, it has only recently begun to be broadly utilized. In this recorded training session, you'll learn:
- The fundamental concept of price elasticity, how it's calculated, and how it actually works in B2B environments.
- The major misconceptions and barriers that have prevented B2B pricers from leveraging this powerful concept.
- How price elasticity can be used to predict the expected volume, revenue, and profit impacts of your price moves.
- How price elasticity can be used to determine the price moves you need to make to achieve your financial goals.
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