Avoiding Five Margin-Killing MarCom Mistakes
Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value
Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:
- The biggest mistake that is repeated over and over again in most company's marketing materials.
- Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
- How the current attitudes and expectations of prospects have changed how you should communicate.
- Five specific action steps you can take right away to help address these costly MarCom mistakes.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study
