Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between defection detection and customer retention?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between "market" and "marketing" research?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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