Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • When conducting research interviews, how many should we try to conduct?
  • What's the problem with using BANT for prospect qualification?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?

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