Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of content are best for repurposing or recycling?
  • What's the difference between "explicit" and "latent" demand?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the main reasons sales training doesn't stick over time?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How do we know when to segment our data for analysis?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between sales enablement and sales effectiveness?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • 13 Unique Price Segmentation Attributes

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  • How to Retain Your Key Customers

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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