Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do we know when to segment our data for analysis?
• Is it ever OK to use revenue as your primary financial measure?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing and discounting affect lead generation?
• What's the difference between defection detection and customer retention?