Anatomy of a Competition-Crushing Sales Strategy
Learn How Leading Sales Operations Are Leveraging Strategy to Win More While Competing Less
Sales strategy affects everything a sales team does. The better your sales strategy, the easier it is for your sales team to achieve their objectives. But understanding what makes an effective sales strategy isn’t always easy. In this training session replay, you'll learn about:
- The essence of strategy and why it's so difficult for competitive B2B sales organizations to embrace it.
- The critical differences between strategy and tactics---and why so many B2B companies confuse the two.
- The six strategic and tactical ingredients that come together to determine how challenging sales will be.
- The top strategic improvements and optimizations that can make the most difference to performance.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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