Anatomy of a Competition-Crushing Sales Strategy
Learn How Leading Sales Operations Are Leveraging Strategy to Win More While Competing Less
Sales strategy affects everything a sales team does. The better your sales strategy, the easier it is for your sales team to achieve their objectives. But understanding what makes an effective sales strategy isn’t always easy. In this training session replay, you'll learn about:
- The essence of strategy and why it's so difficult for competitive B2B sales organizations to embrace it.
- The critical differences between strategy and tactics---and why so many B2B companies confuse the two.
- The six strategic and tactical ingredients that come together to determine how challenging sales will be.
- The top strategic improvements and optimizations that can make the most difference to performance.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview
