13 Unique Price Segmentation Attributes
Exploring the Obscure and Unique Price Segmentation Attributes Some B2B Companies Have Discovered
When you can identify meaningful price segmentation attributes that your competitors are missing or overlooking, you transform your price segmentation model into a powerful source of proprietary competitive advantage. In this research brief, you will learn about:
- 13 unique price segmentation attributes that members of the PricingBrew Network have found to be important.
- 5 clever ways companies use information about their buyers to infer a great deal about willingness-to-pay.
- 4 insights into buyers' other purchasing decisions that can tell companies about likely price sensitivities.
- 4 aspects of buyer behavior that help companies understand where they can hold the line on discounting.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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