13 Unique Price Segmentation Attributes
Exploring the Obscure and Unique Price Segmentation Attributes Some B2B Companies Have Discovered
When you can identify meaningful price segmentation attributes that your competitors are missing or overlooking, you transform your price segmentation model into a powerful source of proprietary competitive advantage. In this research brief, you will learn about:
- 13 unique price segmentation attributes that members of the PricingBrew Network have found to be important.
- 5 clever ways companies use information about their buyers to infer a great deal about willingness-to-pay.
- 4 insights into buyers' other purchasing decisions that can tell companies about likely price sensitivities.
- 4 aspects of buyer behavior that help companies understand where they can hold the line on discounting.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
View This Webinar -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool
