Marketing Ops Journal

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on building effective marketing operations.

What Do You Want to Learn?

At DemandBrew, we work to be responsive to your educational needs and interests. To that end, please complete the short survey below. It’ll only take a few minutes, and your participation and thoughtful consideration will help guide our editorial calendar and research focus moving forward.

  • Hold the Control key and select your top 3-4 choices.
  • Hold the Control key and select your top 3-4 choices.
  • Please be as specific as possible.
  • Please be as specific as possible.

Discover the exclusive tools and research that subscribers get access to.

Take Our Quick Tour

Related Resources

  • Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    View This Interview
  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool
  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool
  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide