Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Trade Secrets of Effective Lead Generation

Dan McDade, the author of The Truth About Leads, Exposes Why Lead Generation Is Broken and What You Can Do To Fix It

Sometimes, companies just don't realize how broken their lead generation processes really are and how much profitable growth is falling through the cracks. In this interview with Dan McDade, the CEO of PointClear and the author of the book, The Truth About Leads, you will learn about:

  • The common problems and pitfalls that B2B companies unwittingly run into with their lead generation programs.
  • The structural root-causes and organizational contributing factors behind sub-optimal lead generation ROI.
  • What effective prospect development actually looks like--- how it should work, who does what, and when they do it.
  • Pragmatic steps you can take to close the process gaps, improve your capabilities, and close more new customers.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research