Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the different buyer types we might be negotiating with?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the difference between "explicit" and "latent" demand?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What's the difference between a "defined" and "undefined" market?
- Why shouldn't we just focus our attention on our largest customers?
- What types of content are best for repurposing or recycling?
- How do I know if my value messages are really "strategic"?
- When conducting research interviews, how many should we try to conduct?
- What does a real marketing strategy actually look like?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Diagnosing Sales Problems
Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.
View This Webinar -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar
