The Fundamentals of Effective Marketing Analysis

Exploring the Essential Principles and Processes for Gleaning Profitable Insights from Your Data

Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth. But despite the tremendous upsides, marketing analysis can’t live up to its full potential if the right foundation isn't in place. In this on-demand training webinar, you'll learn about:

• The critical differences between marketing performance reporting and meaningful marketing analysis.
• The key analytical concepts and fundamental principles you must understand and embrace along the way.
• The foundational elements that need to be in-place to ensure the accuracy and credibility of your findings.
• How these concepts and principles come together in practice, through a number of analysis examples.