Comprehensive B2B Marketing Self-Assessment
Answer 134 Questions to Help Identify and Prioritize Improvements Across 10 Crucial Areas
To help identify areas for improvement and gauge the likely efficacy of your company's strategic and tactical marketing capabilities, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete. And once completed, you can use the assessment to guide your improvement efforts. Of course, any question with a negative response indicates improvement potential. But you'll also want to look at the assessment overall and determine which of the ten sections have the greatest percentage of negative responses. These areas likely represent the weakest links in your overall approach and should be prioritized. You'll want to pay particular attention to deficiencies that are concentrated in any of first five areas, as they are highly strategic in nature and can have a dampening effect on every other area or aspect of your marketing.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide
