Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I share the results of our marketing research with the sales team?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Are marketing automation tools really all that? What can and can't they do, really?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the problem with using BANT for prospect qualification?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why would a B2B customer defect if they are saying they're satisfied?
- What's the difference between sales enablement and sales effectiveness?
- What's a "bounce-back" offer and when would I want to use one?
- What do close rates have to do with lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
