Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the problem with using BANT for prospect qualification?
• Should I share the results of our marketing research with the sales team?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the difference between a "defined" and "undefined" market?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Are marketing automation tools really all that? What can and can't they do, really?