Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between a "defined" and "undefined" market?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Why is customer retention so much more important in B2B than in B2C?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- When conducting research interviews, how many should we try to conduct?
- What if our competitors are outperforming us on every value-driver that really matters?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's a good cost-per-lead? Are there any benchmarks?
- Are marketing automation tools really all that? What can and can't they do, really?
- What are some typical things that can hurt lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Masterful Marketing Operations
Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.
View This Webinar -
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview -
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar
