Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the difference between "explicit" and "latent" demand?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can pricing and discounting affect lead generation?
  • What should I do with the leads that sales people disqualify?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • The Pitfalls of Sales and Marketing Alignment

    Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.

    View This Case Study

  • How to Think Like a Masterful Salesperson

    In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.

    View This Tutorial

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar