Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the primary components of an effective sales strategy?
  • What types of content are best for repurposing or recycling?
  • What's the problem with using BANT for prospect qualification?
  • How do I know if my value messages are really "strategic"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between "market" and "marketing" research?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

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