Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the problem with using BANT for prospect qualification?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How can I tell if a customer is defecting early enough to do something about it?
• Which is more important---marketing strategy or marketing tactics?
• What's the difference between "market" and "marketing" research?
• What's the difference between a "defined" and "undefined" market?