Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the difference between defection detection and customer retention?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Should I share the results of our marketing research with the sales team?
- Should we be able to command a price premium for every value-gap we identify?
- What does a real marketing strategy actually look like?
- Why would a B2B customer defect if they are saying they're satisfied?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar
